‘Dexter’ vs. ‘True Blood’: The Battle of Two Killer Media Plan

Two shows whose marketing has stood out in recent years, however, don’t even have commercial time for marketers and their agencies to buy: Showtime’s “Dexter” and HBO’s “True Blood.”



Who Had the Better Media Strategy: CW’s ‘90210’ or NBC’s ‘Knight Rider’?

This month’s new fall TV schedule saw a number of returning favorites from the previous season, but two notable franchises also found their way back onto our screens. The CW’s makeover of “Beverly Hills 90210” and NBC’s revival of “Knight Rider” were two shows that almost everyone remembered. Would viewers invite them back? And how would a new generation of 18- to 34-year-olds respond?