Why Millennials Matter to Every Brand

Alex Abraham at Edelman Chicago gives some good texture to millennials and how brands need to think about engaging them.

In 2011, the youngest of the Millennial generation turn 16 years old. The oldest, they’re now 31. The average age of the world population is 28. By 2015, almost half (47%) of the world population will be under the age of 25. While many still view Millennials as punky kids playing on their tablets between high school classes, the reality is that two-thirds of Millennials are now over the age of 21, and many have established careers, families and an incredible amount of influence.

While every generation has distinct differences, Millennials have lived with one factor that no other generation can claim – they were raised digital. This fact alone makes Millennials unlike anything the world has seen, and their use of technology has given them great power. Their digital prowess also makes them more likely to start trends, be engaged with pop culture, try new products and share them with friends and family.

Read the article in full on http://edelmandigital.com/2011/02/14/why-millennials-matter-to-every-brand/

11 Crucial Consumer Trends in 2011

An excellent link on 2011 trends courtesy of Trendwatching.com.  http://trendwatching.com/briefing/

 

1. RANDOM ACTS OF KINDNESS

In 2011, expect companies to monitor consumers’ public moods and act upon them with random acts of kindness…marketing may never be the same 😉 Read more »

2. URBANOMICS

Are you ready for hundreds of millions of more daring, more experienced consumers? Oh, and that’s just one side effect of rapid global urbanization… Read more »

3. PRICING PANDEMONIUM

Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same… Read more »

4. MADE FOR CHINA (IF NOT BRIC)

Expect an increasing number of ‘Western’ brands to launch new products or even new brands dedicated (if not paying proper respect) to consumers in emerging markets… Read more »

5. ONLINE STATUS SYMBOLS

This year, you can’t go wrong supplying your (online-loving) customers with any kind of symbol, virtual or ‘real world’, that helps them display to peers their online contributions, creations or popularity… Read more »

6. WELLTHY

As good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, growing numbers of consumers will expect health products and services in the next 12 months (and beyond) to prevent misery (if not improve their quality of life), rather than merely treating illnesses and ailments… Read more »

7. SOCIAL-LITES AND TWINSUMERS

Expect even more consumers to become curators: broadcasting, compiling, commenting, sharing and recommending content, products, purchases, and experiences to both their friends and wider audiences… Read more »

8. EMERGING GENEROSITY

Brands and wealthy individuals from emerging markets (yes, especially China) will increasingly be expected to give, donate, care and sympathize versus just sell and take. And not just in their home countries, but on a global scale… Read more »

9. PLANNED SPONTANEITY

With lifestyles having become fragmented, with dense urban environments offering consumers any number of instantly available options, and with cell/smartphones having created a generation who have little experience of making (or sticking to) rigid plans, this new year will see full-on PLANNED SPONTANEITY… Read more »

10. ECO SUPERIOR

When it comes to ‘green consumption’, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way… Read more »

11. OWNER-LESS

This could be the year when sharing and renting really tips into mainstream consumer consciousness as big brands and governments put their weight behind this cultural shift… Read more »