Staples vs. Office Depot: Who Goes to the Head of the Class?

Back to school but not back to normal. At Staples and Office Depot, the No. 1 and No. 2 brands, respectively, in the specialist office-supply sector, the marketing departments are sharpening their 2B pencils to compete for a share of a smaller market and keep general retailers such as Walmart and Target from stealing their lunchboxes.


Macy’s vs. Wal-Mart: The Battle for Black Friday

Macy’s and Wal-Mart, two heavyweights of the retail world, led the way with aggressive media campaigns to promote the must-win battle for Black Friday. Competition for shopper dollars was going to be intense. While these retailers clearly chase different customer segments, we couldn’t resist the opportunity for a head-to-head comparison of their respective media strategies.