December 21, 2011 2 Comments
This is that time of the year when everyone comes out with their top ten list of 2011. I’m never been a great believer in re-inventing the wheel, so have curated my top ten top ten lists of 2011 … Enjoy!
Lesson #7: People in social platforms not only want to feel “part of” events or phenomena, but social networks allow them to feel like they truly are part of a collective.
#4. Facebook Becomes Biggest Site for Display Ads on Earth
#5. HSBC “No Small Change”: A highly successful campaign elevated HSBC’s environmental credentials and consolidated their environmental leadership position; it exceeded all expectations without TV or radio
# 8. Google: “The Web Is What You Make of It” Agency: Google Creative Lab Launch date: May 2 Views: 21.2 million
Google’s Chrome browser is becoming its second-most successful product, behind Search. It passed Firefox and is closing in onMicrosoft‘s Internet Explorer. Google enlisted Lady Gaga, Johnny Cash (posthumously) and Justin Bieber, among others, in 11 creative executions. Some have been promoted to TV from YouTube.
#6. Twitter as customer service channel