The Top 12 More Interesting Gadgets From CES 2012

Courtesy of Wired Magazine
Having toured the floor at CES it’s hard to distinguish the cool bits versus the dross.  So Wired magazine gives a good pick of the 10 most interesting and quirky gadgets worth viewing.

My favorites are the Fitbit Aria Smart Scale that measure weight, BMI and body fat in which sends the stats wirelessly to a handy app or website; and tag pet tracker – which is a smart GPS tracker for pets or kids.

1. Nokia Lumia 900 – Nokia’s windows enabled smartphone

2. Victorinox 1 TB SSD Pocketknife – doubles as a flash drive

3. Huawei Ascend P1S – The world’s thinnest smartphone

4. HP Envy 14 Spectre – HP’s new ultrabook

 

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5. Fitbit Aria Wi-Fi Smart Scale – measures and tracks weight, BMI and bodyfat

6. HTC Titan II – a super charged smartphone

 

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7. Lenovo IdeaPad Yoga – a hybrid notebook and tablet

8. Mimoco MimoMicro figurine Flash Drives

9. OLPC XO 3.0 tablet – low cost tablet for under $100

10. ZIK Parrot by Starck – wireless bluetooth smart headphones

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11. Tagg Pet Tracker – GPS monitor of pets (and kids)

12. Yurbuds Inspire Pro Earphones that never fall out

 

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How to Package Traditional Media to New-Age Marketers

Maybe They Could Borrow Some Sizzle from Silicon Valley

By:  Published in Ad Age on January 10, 2012

In my last article for Ad Age, I wrote about how new-media companies weresuccessfully employing very traditional media tactics to gain a larger share of ad spending.

I thought I’d flip that on its head this week, as the tech, media and marketing worlds converge at the Consumer Electronics Show in Las Vegas.

One could argue traditional media too have been too “traditional” in how they pitch themselves, making it too easy for advertisers and others to peg them to the past. Perhaps they’ve been doing themselves a disservice. What if we relooked at a medium such as radio, using the sizzle employed by the very best of Silicon Valley to promote this 90-year-old advertising medium?

Here’s what a sales pitch for radio could look like.

Let me introduce you to a groundbreaking media channel, a medium with the potential to rival Facebook as a new-media darling …

A powerful mobile medium
This medium is available on just about every mobile device, including those running Android and iPhone operating systems. It is accessible in 100% of today’s cars. This medium is a powerful channel to engage very desirable, hard-to-reach and mobile millennials. Its distribution also extends to out-of-home venues including retail outlets, fast-food restaurants, car dealerships and sports venues, making it a powerful medium at point of purchase.

Drives word of mouth
We can incorporate personalized brand messages to our audience to create buzz and word of mouth. We use the credibility of our celebrity announcers to drive the conversation around your brand, retail events and promotional offers. We also will generate consumer participation and engagement via brand-based competitions.

Hyper-local targeting
No need for wasteful national campaigns that can’t be customized based on your local retail-store distribution. Our medium gives you the flexibility to target at a hyper-local level. We can also deliver specific localized messaging.

Delivers across multiple platforms
We distribute across broadcast, online and mobile devices. Our medium is always on.

Provides scalable campaigns
Our advertiser promotions can deliver programs across literally millions of consumers in a short period of time. Our medium has a reach of nearly 300 million uniques in the U.S. across a month. That makes this medium bigger than Facebook.

A viable revenue model
We operate a free-content, ad-supported model that ensures high uptake and that our research confirms consumers prefer over a paid-subscription model. Advertiser units provide marketers with 100% control of the message. We also offer advertisers a branded content model. We will work with advertisers to deliver customized content that brands can be integrated with or associate with.

Yes, that’s right, I’m talking about radio … a unique mobile, hyper-local, multi-platform channel that delivers scalable brand marketing campaigns for advertisers.

Now doesn’t that make radio seem just a little more interesting!

Digital media are winning the advertising game by being traditional

Obsessed With the New, But Digital Marketers Are Investing In the Old

Why Digital Advertising’s Hottest Formats Are Adaptations of Old Media

Antony Young

We in the media industry are infatuated with the new.

… New media, new technologies, new start-ups, new devices, new apps … In fact, being labeled traditional is the kiss of death for any medium.

How ironic, then, that when it comes to pitching for advertising dollars, being somewhat old-school appears to be the formula to win over marketers budgets.

Early on in the days of the web we marveled at the precision of the Internet. The opportunity to target audiences beyond demographics to individual behavior profiles and the ability to track and measure all the way to a sale opened up our eyes. So it surprised me when the Interactive Advertising Bureau and others launched initiatives to get the digital media industry to adopt old-media concepts like ratings and reach. It kind of feels to me like a dumbing down of online advertising’s offering. Yet, its par for the course. The hottest digital ad mediums are adaptations from old media.

What’s the fastest growing medium in digital at the moment? Online video … or basically TV commercials interrupting other content being sold on a CPM (cost per thousand) basis. That’s essentially the medium we have been buying since the days when Don Draper was sketching out story boards.

Tim Westergren founder of online music service Pandora was in our agency a couple of weeks back. His pitch to me was that they were just selling radio. Indeed, Mr. Westergren said recently he doesn’t expect to reap major brand dollars until Pandora is measured on the same currency as radio.

Example after example, we see that today’s digital new media clamoring to sell us very traditional advertising solutions.

But it doesn’t stop with traditional digital media. Social media powerhouse Facebook sees its financial future in selling display advertising space — a decidedly traditional online advertising model.

And the best ad model on iPads are full screen print or video ads interspersed in editorial, a twist on what magazines have been doing for more than 100 years.

So what does this tell us?

  • That despite all the bravado of the new media world that was going to disrupt and disintermediate the traditional media model, all it’s done is reinforce it.
  • From what we’re seeing, any media company that doesn’t have a scalable advertiser funded proposition really doesn’t have a sustainable business model. Media buyers have always known that a lot of eyeballs or uniques isn’t worth much unless it has a clear solution to monetize it.
  • Even in this ever social media world of participation and personalization, audiences, particularly engaged ones (or even interrupted ones) at scale remain valuable for marketers to help them build brands. Conversely, innovative technologies that talk to niche audiences will find a place, but will struggle to get substantial budgets or advertiser attention. Note: there will always be some exceptions to this rule, but the odds aren’t great.
  • That the clout of the big media buying agencies continues to be important and enduring.

In other words, the upstart media players of the digital age, haven’t disrupted the establishment, so much as they’ve just joined it.