BMW vs. Audi: The Best Media Plan on Four Wheels?

The automotive category is consistently among the biggest, most competitive and innovative media spenders. While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands.

http://adage.com/mediaworks/article?article_id=145990

Chevy Malibu vs. Honda Accord

Antony Young Road-Tests Media Strategies to See Which Got the Most Mileage Out of Their Campaigns …

The effects of declining consumer credit, rising gas prices and a negative outlook for the economy have all taken their toll on car manufacturers’ sales and earnings. However, one sector to emerge relatively unscathed is the midsize car segment. Two success stories in this sector were the 2008 model launches of the Chevy Malibu and Honda Accord.

http://adage.com/mediaworks/article?article_id=130319