The Top Ten Digital Ad Campaigns of the Decade

… according to Fast Company.

More like the top ten best publicized digital campaigns, but hey that’s part of why they’re successful.

I cover four of these campaigns in “Brand Media Strategy”.

Burger King’s Subservient Chicken, BMW Films “The Hire”, Dove Evolution, Nike+, LiveStrong’s Chalk Bot, Uniqlo’s Uniqlock, Ikea’s Dream Kitchen, Fiat Eco:Drive, HBO Voyeur, Burger KingWhopper Sacrifice


BMW vs. Audi: The Best Media Plan on Four Wheels?

The automotive category is consistently among the biggest, most competitive and innovative media spenders. While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands.