It is maintained by Antony Young, President of Water Cooler Group, and independent media and marketing services company. Companies under the WCG umbrella include Media Storm (Media strategy); Maude (Creative experiences); Hip Genius (Social TV and Media); JubaPlus (Decision Science), Bolt (Interactive TV) http://www.watercoolergroup.biz.
Antony is also the author of Brand Media Strategy: Integrated communications planning in the digital era.
Brand Media Strategy [published by Advertising Age and Palgrave MacMillan] explains how the best brands today are employing advertising and media communications in a more personalized and connected world. It provides dozens of case studies of where communications planning is helping to build brand reputations and their bottom lines. It illustrates that by creating more relevant, emotional and interactive occasions with brands, media is playing a more valuable role in the marketing mix. It demonstrates brand media strategies that integrate content with contact, digital with analog; and paid with unpaid media.