This site is a resource for communications planners, brand marketers and media professionals.

It is maintained by Antony Young, President of Water Cooler Group, and independent media and marketing services company.  Companies under the WCG umbrella include Media Storm (Media strategy); Maude (Creative experiences); Hip Genius (Social TV and Media); JubaPlus (Decision Science), Bolt (Interactive TV) http://www.watercoolergroup.biz.

Antony is also the author of Brand Media Strategy: Integrated communications planning in the digital era.

Brand Media Strategy [published by Advertising Age and Palgrave MacMillan] explains how the best brands today are employing advertising and media communications in a more personalized and connected world.    It provides dozens of case studies of where communications planning is helping to build brand reputations and their bottom lines.  It illustrates that by creating more relevant, emotional and interactive occasions with brands, media is playing a more valuable role in the marketing mix.  It demonstrates brand media strategies that integrate content with contact, digital with analog; and paid with unpaid media.

Brand Media Strategy is available at AmazonBarnes & Noble and all good book stores and sites.


16 Responses to About

  1. pubpro in DC says:

    I’m nearly finished reading this January 2011 first US edition–and I’ve found it packed with insight and information. I know I’m going to have to reread it at some point, there’s so much here. But I’ve got a huge complaint about the interior design of the book. The charts are printed against very dark half-tone screen in type way too tiny. And the sidebars, some exceeding two pages in length, are also printed against a half-tone screen that is way too dark for legible surprinting. I’m kind of astonished that a book by someone so well versed in top-quality creative execution would have been designed so badly. This printing should be pulped, imho, and buyers should be send a make-good.

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  3. CwP4MYc7P0 says:

    I want to post quick hello and want to say appriciate for this good article. 9p6WpCZ3wcwmyO

  4. I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post

  5. Pingback: Optimedia US CEO Antony Young authors new book: Brand Media Strategy | VivaKi

  6. ashley says:

    great book! My teacher assigned it for an Advertising Research class and it was the only textbook I read all semester. really enjoyed it, and it presented info in a clear, direct and interesting way. thanks!

  7. Bettye says:

    your write-up is very good. its beneficial me.. maintain posting buddy

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  9. seo says:

    Hi there, just became aware of your blog through Google, and found that it’s really informative. I’m going to watch out for brussels. I will be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!

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  11. Pingback: Brand Media Strategy in the Groundswell | Joining the Groundswell

  12. Collette says:

    Thanks for finally writing about >About | Brand Media
    Strategy <Loved it!

  13. Tina Jin says:

    Hi Antony,

    I just read your post on video and I agree that it’s trending more than mobile. With new strategies including video curation, people want to be engaged with their media, and video has always been compelling.

    I’ve taken a look through your website and we think you’ve done a fantastic job in covering topics that our brand’s active audience would be interested in reading about, such as advertising and marketing advice, tips and trends. It would be great if you could join our community to feature your blog entries.

    If you would like to learn more about this, please send an e-mail with “ad” in the subject line to info [at] atomicreach.com.

    Tina Jin

  14. Everyone loves what you guys are up too. This kind of clever work and exposure!
    Keep up the terrific works guys I’ve incorporated you guys to my personal blogroll.

  15. Pingback: Brand Media Strategy in the Groundswell – #4 | Magical Public Relations

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