Leveraging Data to Embrace the Customer Experience

OMMA’s Data Driven Marketing panel I chaired last week: “Leveraging Data to Embrace The Customer Experience http://ow.ly/hem0e 


The One True View: Leveraging Data to Embrace The Customer Experience
It is not about the channel experience anymore. Big data makes possible a holistic view of a consumer “journey,” that is bigger and more personal than simply being online, in-store, on mobile, or watching TV. That 360-degree or “one true view” of that customer can inform how messaging is crafted and timed according to the user’s path, not the platform. It demands a new understanding of a consumer “lifecycle” and data that drives marketers towards the right touch points. Our panel of marketing practitioners shares examples of how data is best being used to understand and enhance the customer experience and the challenges of creating that “one true view.”
Antony YoungCEOMindshare, N.A. @AntonyYoung
Shaina BooneVP, Marketing ScienceCritical Mass
Greg CorsoVP, Media Solutionsdunnhumby @gjcorso
Pete SteinPresident, Eastern RegionRazorfish @pstein211
Randy WatsonVP of Consulting, Digital Impact & InnovationAcxiom
Sandra ZorattiVP of Marketing, Executive Briefings and EducationRicoh @sandraz
See the video of the panel by clicking this link.

About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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