Vulture Culture … Great Examples of Original Thinking

At Mindshare, we have adopted a new mantra  “Original Thinking”.

The ambition is to foster fresh ideas, inspire brave enterprise and celebrate innovation.  We’re lucky to work in media which is an industry that breeds original thinking, but the challenge in the agency world is to embrace and live this in our world and for our clients.

This link takes you to Vulture Culture a site that highlights some wonderful stories of people around the globe who are bringing original thinking to their communities.

Take for example Kote and Kensuke from Tokyo who collected thousands of free papers on various topics in a store with the goal to bring together artists and publishers; or Marina Charles who left her job in Advertising to set up a GraffitiMundo, a business that promotes street art; or Druv Lakra who set up Mirakle Couriers in India that employed deaf people and in doing so promotes opportunities for them in the workplace.

These and many more stories can be found on this site …


About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company.

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