10 Consumer Trends for 2012

A great summary of consumer trends that marketers need to think about in 2012.  From what JWT refers to as Generation Go – resourceful twenty somethings to a redefining what old age is, marketers are finding different sweet spots to deliver relevant products opportunities.  Check out the presentation and short video.

Advertisements

About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

Comments are closed.

%d bloggers like this: