10 Consumer Trends for 2012

A great summary of consumer trends that marketers need to think about in 2012.  From what JWT refers to as Generation Go – resourceful twenty somethings to a redefining what old age is, marketers are finding different sweet spots to deliver relevant products opportunities.  Check out the presentation and short video.


About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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