Why Dealer-Chic is set to explode as a trend.

DEALER-CHIC … Why for consumers deals are becoming a way of life, if not a source of pride.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So, here are just three reasons according to TrendSpotting.com why DEALER-CHIC is set to get bigger and bigger in the coming years:

  1. MORE FOR LESS: While many people in developed economies may have less money to spend right now, consumers everywhere will forever look to experience more.
  2. THE MEDIUM IS THE MOTIVATION: Consumers are now being alerted to, using, reusing and sharing offers and deals via new (and therefore infinitely more exciting and attractive)technologies.
  3. BEST OF THE BEST: With instant mobile or online access to not only deals but reviews as well, consumers can now be confident they’re getting the best price for the best product or service.
Read the full article on TrendSpotting.com, it’s a good description of how consumers are becoming more deal orientated and how brands are dealing with it.
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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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