Wieden + Kennedy: The Future of Creative Business at the PSFK 2011 Conference

Dan Hon and Nick Barham talk about the challenges facing creative businesses, and explain some of the things that Wieden and Kennedy is doing to stay ahead. Veering between–but not limited to–topics like: where are the winners, what are we making, experiments not models, and the value and pleasure of embracing stupidity.

via PSFK: http://www.psfk.com/video#ixzz1dXtLnVVj


About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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