Wieden + Kennedy: The Future of Creative Business at the PSFK 2011 Conference
November 12, 2011
Dan Hon and Nick Barham talk about the challenges facing creative businesses, and explain some of the things that Wieden and Kennedy is doing to stay ahead. Veering between–but not limited to–topics like: where are the winners, what are we making, experiments not models, and the value and pleasure of embracing stupidity.
via PSFK: http://www.psfk.com/video#ixzz1dXtLnVVj