Will strategy transform message creation and management?

Panel from 4A’s Transformation 2011 in Austin includes:

– Scott Hagedorn Chief Executive Officer Annalect Group
– Jacki Kelly Global Chief Executive Officer UM
– Joshua Spanier Director of Communication Strategy Goodby Silverstein & Partners
– Paul Woolmington Founding Partner Naked Communications

Moderator: Antony Young CEO Optimedia US

Link to the video of the panel.


About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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