5 Questions for Optimedia’s Antony Young

Into the brand breach armed with Young’s new book Brand Media Strategy

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http://www.yadvertisingblog.com/blog/2011/03/28/5-questions-for-optimedia%E2%80%99s-antony-young/

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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