Brand Fast Tracker interviews Antony Young

Brian Martin interviews Antony Young on the role of communications planning, the impact of Google and Facebook on brand media strategies and how brands like Denny’s and Toyota Scion are approaching media.

Link to site to listen to the interview.

Link to podcast on iTunes.

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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