What’s Mom Doing On Facebook? She’s Snacking In Her News Feed!
January 22, 2011
Mom may discourage her kids from snacking between meals, but “snacking” is mommy’s M.O. when it comes to Facebook. Two recent surveys confirmed what we’d guessed: the key to engaging the half a million+ moms who “like” us on Facebook is tasty, bite-size content morsels served up directly in their Facebook News Feed.
Moms are busy. Moms are wicked busy. An overwhelming 73% of survey respondents said that they “consume” Facebook content in quick bursts — less than 15 minutes up to 30 minutes. Seventy percent of moms use the social network primarily to keep in touch with family and friends. With an average of 100 friends in her network, Mom has to power through her news feed. As one of our moms explains, “My whole day is 10-minute bursts. I check in on Facebook before school pick ups, while making dinner, whenever I’ve get a free minute.”
Great insight into moms social media use and how to get to them by the editor and publisher of FansofbeingaMom.com