What’s Mom Doing On Facebook? She’s Snacking In Her News Feed!

Mom may discourage her kids from snacking between meals, but “snacking” is mommy’s M.O. when it comes to Facebook. Two recent surveys confirmed what we’d guessed: the key to engaging the half a million+ moms who “like” us on Facebook is tasty, bite-size content morsels served up directly in their Facebook News Feed.

Moms are busy. Moms are wicked busy. An overwhelming 73% of survey respondents said that they “consume” Facebook content in quick bursts — less than 15 minutes up to 30 minutes. Seventy percent of moms use the social network primarily to keep in touch with family and friends. With an average of 100 friends in her network, Mom has to power through her news feed. As one of our moms explains, “My whole day is 10-minute bursts. I check in on Facebook before school pick ups, while making dinner, whenever I’ve get a free minute.”

Great insight into moms social media use and how to get to them by the editor and publisher of FansofbeingaMom.com



About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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