What is the value of brand media strategy to agencies today?

Interview on Fast Forward/YouTube site … Antony Young speaking on brand media strategy.

About Fast Forward:  Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape. As we explore what will define success through marketing’s continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game – and conversation – rapidly progresses.  Tune in to viewpoints from industry and academic thought leaders to acquire inspiring, empowering and actionable insights.  http://www.youtube.com/user/FastForward

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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