The Media World Does Not Have to Succumb to Free

Antony Young Tackles the Paid Content Talk at Monaco Media Forum

by Antony Young
Published: November 16, 2010 in Ad Age

James Murdoch, News Corp’s CEO of Europe and Asia, got a chuckle at last week’s Monaco Media Forum as he shared his thoughts on the paid content debate and wryly commented: “If you are going to monetize something, you probably should not give it away for free.”

We know that this has become the party line at News Corp., which took the brave step of installing a paywall last July for its two flagship British newspaper websites — The Times and The Sunday Times — to put its conviction to the test, and hopefully spark some imitation, which would help the paid content cause.

http://adage.com/mediaworks/article?article_id=147139

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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