Visa vs. MasterCard: Who’s on the Money?
December 19, 2010 Leave a comment
The credit-card companies were presented with some challenges in 2009. First and foremost, the risk that their advertising is seen as encouraging reckless spending or increasing consumer debt; and secondly, being closely associated with the financial institutions seen as responsible for much the economy’s woes. So how did they handle their media campaigns while driving their business?