Panasonic vs. LG: Who Delivered the Sharper Image in Media?

Unit sales of digital TV sets in 2009 will reach nearly 35 million, up about 8% from 2008. The category is flooded by a multitude of Japanese, Korean, European and Chinese brands. While consumers are all too ready to compare side-by-side prices, technology and design, we like to think that marketing and promotion still helps influence brand choice. Panasonic and LG, two brands battling to pull out in front of the pack and compete with established market leaders Sony and Samsung, employed different media strategies. Let’s see how they did.


About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company.

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