M&M’s vs. Hershey’s Kisses — a Media Trick or Treat?
December 19, 2010 Leave a comment
Americans will fill their shopping baskets with a whopping 600 million pounds of candy during this Halloween season. This represents a crucial sales period for the country’s two largest confectionary manufacturers, Mars Snackfood US and The Hershey Company, as each looks to make their year. Here we analyze the 2009 media plans for their flagship brands: M&M’s and Hershey Kisses.