‘Guitar Hero’ vs. ‘Rock Band’ — Which Media Plan Rocked?
December 19, 2010 Leave a comment
Product launches for Activision’s “Guitar Hero 5” and MTV Games’ “The Beatles: Rock Band” last September became a high-stakes marketing strum-off. After some amazing growth in earlier years that saw the console, portable and PC game software industry reach its high score in 2008, sales declined 11% in 2009. These two marketers showed off a combination of skillful hammer-on and pull-off maneuvers in media to bring their products to market. We decided to evaluate each brand’s media strategy.