‘Dexter’ vs. ‘True Blood’: The Battle of Two Killer Media Plan

Two shows whose marketing has stood out in recent years, however, don’t even have commercial time for marketers and their agencies to buy: Showtime’s “Dexter” and HBO’s “True Blood.”

http://adage.com/mediaworks/article?article_id=144011

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

One Response to ‘Dexter’ vs. ‘True Blood’: The Battle of Two Killer Media Plan

  1. Eva says:

    Hello friends, its wonderful piece of writing concerning cultureand fully explained, keep it
    up all the time.

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