Coke Zero vs. Pepsi Max: Which Media Plan Had More Fizz?
December 19, 2010 1 Comment
Coke and Pepsi’s rivalry is the stuff of legend in the ad business. They vigorously compete for share of voice, share of heart and share of throat. In the case of Coke Zero and Pepsi Max, these beverage giants are chasing a burgeoning market of men who apparently aren’t man enough to own up to drinking a soda marked “diet.” They’re also notoriously light TV viewers and generally difficult to reach.