Bud Light vs. Coors Light: Who Brewed the Best Media Strategy?

As summer peaks and temperatures begin to soar, the marketers of Bud Light and Coors Light duke it out for “share of cooler” with large-scale media campaigns.

http://adage.com/mediaworks/article?article_id=137984

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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