‘Blind Side’ vs. ‘Up in the Air’: and the Media Oscar Goes to ..

This Sunday, the film industry’s good and great will adorn the red carpet with their Gucci gowns and Cartier jewelry for Hollywood’s biggest night, as the 82nd Annual Academy Awards celebrate the best in the business. But who would win our Oscar for “Best Use of Media to Promote a Film”? We nominated “The Blind Side” from Alcon Entertainment and Warner Bros. and Paramount’s “Up in the Air.”

http://adage.com/mediaworks/article?article_id=142391

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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