Axe vs. Old Spice: Whose Media Plan Came Up Smelling Best?
December 19, 2010 Leave a comment
Unilever’s Axe and Procter & Gamble’s Old Spice have played more than their fair share of one-on-one ball in recent times. Axe has delivered some irreverent and sometimes controversial campaigns over the years, while Old Spice has rejuvenated the brand to make it more relevant to a younger user. Here, we check out their form and stats across both media plans.