Who Had the Better Media Strategy: CW’s ‘90210’ or NBC’s ‘Knight Rider’?

This month’s new fall TV schedule saw a number of returning favorites from the previous season, but two notable franchises also found their way back onto our screens. The CW’s makeover of “Beverly Hills 90210” and NBC’s revival of “Knight Rider” were two shows that almost everyone remembered. Would viewers invite them back? And how would a new generation of 18- to 34-year-olds respond?

http://adage.com/mediaworks/article?article_id=131291

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

2 Responses to Who Had the Better Media Strategy: CW’s ‘90210’ or NBC’s ‘Knight Rider’?

  1. Hey, nice site you got here! Keep up the good job

  2. Thanks a million for this, I appreciate the info

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