Who Had the Better Media Strategy? CareerBuilder vs. Monster

ComScore’s December 2008 website-traffic report revealed “job search” as the fastest-growing content-site category, up 51% from the previous year. The country’s two largest job sites, CareerBuilder and Monster, both spent significant media budgets on- and offline, hoping to capture a higher share of this surge in traffic.

http://adage.com/mediaworks/article?article_id=135120

Advertisements

About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: