Who Had the Better Media Strategy? CareerBuilder vs. Monster
December 18, 2010 Leave a comment
ComScore’s December 2008 website-traffic report revealed “job search” as the fastest-growing content-site category, up 51% from the previous year. The country’s two largest job sites, CareerBuilder and Monster, both spent significant media budgets on- and offline, hoping to capture a higher share of this surge in traffic.