Who Had the Better Media Plan? 1-800-Flowers vs. Teleflora

Mother’s Day represents an important date on the retail calendar that accounts for some $14 billion in sales. Flowers are by far the most popular gift for moms, purchased by two thirds of those that celebrate. Here, a comparison of two florist delivery services — 1-800-Flowers and Teleflora — to better understand their media strategies in marketing’s very own War of the Roses.



About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

One Response to Who Had the Better Media Plan? 1-800-Flowers vs. Teleflora

  1. Most of the times blogs are the same but i honestly enjoyed what i read. Cheers !

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