Who Had the Better Media Plan? 1-800-Flowers vs. Teleflora
December 18, 2010 1 Comment
Mother’s Day represents an important date on the retail calendar that accounts for some $14 billion in sales. Flowers are by far the most popular gift for moms, purchased by two thirds of those that celebrate. Here, a comparison of two florist delivery services — 1-800-Flowers and Teleflora — to better understand their media strategies in marketing’s very own War of the Roses.