Macy’s vs. Wal-Mart: The Battle for Black Friday
December 18, 2010 Leave a comment
Macy’s and Wal-Mart, two heavyweights of the retail world, led the way with aggressive media campaigns to promote the must-win battle for Black Friday. Competition for shopper dollars was going to be intense. While these retailers clearly chase different customer segments, we couldn’t resist the opportunity for a head-to-head comparison of their respective media strategies.