Iron Man vs. The Dark Knight – Which Superhero Movie Packed the Biggest Media Punch?

Summer blockbusters “Iron Man” and “The Dark Knight” both showed superhero-like powers when it came to pulling in box-office receipts. “The Dark Knight” delivered a thumping $158.4 million last weekend — an industry record. “Iron Man’s” $98.6 million initial weekend take surpassed all expectations. Talented directors, great lead talent and sensational reviews from critics were naturally a major part of both films’ successes. But the marketing and media behind these two Hollywood franchises was a critical ingredient to maximizing both films’ potential.


About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company.

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