Hillary vs. Barack: Who Had the Smartest Media Strategy?

The race for the Democrat presidential nomination has been an intensely competitive contest, the equivalent of marketing’s Coke vs. Pepsi or Ford vs. GM. In the battle that was Brand Obama vs. Brand Clinton, targeted demographics, TV ads, digital strategies, brand integrations and viral campaigns have all played a role in promoting the two candidates’ campaigns.

http://adage.com/campaigntrail/post?article_id=127508

Advertisements

About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: