Expedia vs. Priceline — Whose Media Plan to Book?

December 19, 2010 Leave a comment

Hotels have very much become the major battleground for Expedia and Priceline and this is reflected in the focus of their advertising. Online Travel Agencies (OTA’s) accounted for 34.7% of all U.S. hotel bookings in the first quarter of 2010, up from 27.8% in 2009, Priceline CMO Brett Keller said in a recent speech.

http://adage.com/mediaworks/article?article_id=144743

Filed under Brand Media Strategies Analyzed Tagged with , , , , ,

Who Had the Better Media Strategy? CareerBuilder vs. Monster

December 18, 2010 Leave a comment

ComScore’s December 2008 website-traffic report revealed “job search” as the fastest-growing content-site category, up 51% from the previous year. The country’s two largest job sites, CareerBuilder and Monster, both spent significant media budgets on- and offline, hoping to capture a higher share of this surge in traffic.

http://adage.com/mediaworks/article?article_id=135120

Filed under Brand Media Strategies Analyzed Tagged with , , , , , ,

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