Insights and Ideas on Communications Planning
December 19, 2010 Leave a comment
The automotive category is consistently among the biggest, most competitive and innovative media spenders. While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands.
December 19, 2010 Leave a comment
Two shows whose marketing has stood out in recent years, however, don’t even have commercial time for marketers and their agencies to buy: Showtime’s “Dexter” and HBO’s “True Blood.”
December 19, 2010 Leave a comment
The credit-card companies were presented with some challenges in 2009. First and foremost, the risk that their advertising is seen as encouraging reckless spending or increasing consumer debt; and secondly, being closely associated with the financial institutions seen as responsible for much the economy’s woes. So how did they handle their media campaigns while driving their business?
December 19, 2010 Leave a comment
The start of the football season kicks off the most important sales period in the pizza-delivery game. A rivalry to match a Cowboys-Redskins playoff would have to be the head-to-head shootout between pizza franchises Pizza Hut and Domino’s. In media terms, there’s a high level of blocking and tackling, and strategy that is played out in their advertising programs.
