The Top Ten Digital Ad Campaigns of the Decade

January 6, 2011

… according to Fast Company.

More like the top ten best publicized digital campaigns, but hey that’s part of why they’re successful.

I cover four of these campaigns in “Brand Media Strategy”.

http://www.fastcompany.com/pics/decades-10-best-digital-ad-campaigns#11

Burger King’s Subservient Chicken, BMW Films “The Hire”, Dove Evolution, Nike+, LiveStrong’s Chalk Bot, Uniqlo’s Uniqlock, Ikea’s Dream Kitchen, Fiat Eco:Drive, HBO Voyeur, Burger KingWhopper Sacrifice

Filed under The media and Ad world Tagged with , , , , , ,

BMW vs. Audi: The Best Media Plan on Four Wheels?

December 19, 2010 Leave a comment

The automotive category is consistently among the biggest, most competitive and innovative media spenders. While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands.

http://adage.com/mediaworks/article?article_id=145990

Filed under Brand Media Strategies Analyzed Tagged with , , , , , , ,

Follow

Get every new post delivered to your Inbox.

Join 1,842 other followers