About
This site is a resource for communications planners, brand marketers and media professionals.
It is maintained by Antony Young, CEO of Mindshare North America, a WPP owned media strategy and investment agency. http://www.mindshareworld.com
Antony is also the author of Brand Media Strategy: Integrated communications planning in the digital era.
Brand Media Strategy [published by Advertising Age and Palgrave MacMillan] explains how the best brands today are employing advertising and media communications in a more personalized and connected world. It provides dozens of case studies of where communications planning is helping to build brand reputations and their bottom lines. It illustrates that by creating more relevant, emotional and interactive occasions with brands, media is playing a more valuable role in the marketing mix. It demonstrates brand media strategies that integrate content with contact, digital with analog; and paid with unpaid media.
Brand Media Strategy is available at Amazon, Barnes & Noble and all good book stores and sites.
I’m nearly finished reading this January 2011 first US edition–and I’ve found it packed with insight and information. I know I’m going to have to reread it at some point, there’s so much here. But I’ve got a huge complaint about the interior design of the book. The charts are printed against very dark half-tone screen in type way too tiny. And the sidebars, some exceeding two pages in length, are also printed against a half-tone screen that is way too dark for legible surprinting. I’m kind of astonished that a book by someone so well versed in top-quality creative execution would have been designed so badly. This printing should be pulped, imho, and buyers should be send a make-good.
email me at info@optimedia-us.com, and I will send you cleaner versions of the charts.
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great book! My teacher assigned it for an Advertising Research class and it was the only textbook I read all semester. really enjoyed it, and it presented info in a clear, direct and interesting way. thanks!
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