It is maintained by Antony Young, CEO of Mindshare North America, a WPP owned media strategy and investment agency. http://www.mindshareworld.com
Antony is also the author of Brand Media Strategy: Integrated communications planning in the digital era.
Brand Media Strategy [published by Advertising Age and Palgrave MacMillan] explains how the best brands today are employing advertising and media communications in a more personalized and connected world. It provides dozens of case studies of where communications planning is helping to build brand reputations and their bottom lines. It illustrates that by creating more relevant, emotional and interactive occasions with brands, media is playing a more valuable role in the marketing mix. It demonstrates brand media strategies that integrate content with contact, digital with analog; and paid with unpaid media.