Insights and Ideas on Communications Planning
January 9, 2012
A great summary of consumer trends that marketers need to think about in 2012. From what JWT refers to as Generation Go – resourceful twenty somethings to a redefining what old age is, marketers are finding different sweet spots to deliver relevant products opportunities. Check out the presentation and short video.
About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals.
Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles.
It's author is Antony Young, CEO of Mindshare North America, a WPP owned media agency that provides communications planning, digital and media buying services. http://www.mindshareworld.com
