My top ten list of top ten lists for 2011 …

This is that time of the year when everyone comes out with their top ten list of 2011.  I’m never been a great believer in re-inventing the wheel, so have curated my top ten top ten lists of 2011 … Enjoy!


1. Forbes.com top ten social media lessons of 2011 by Christopher Barger

Part 1  and Part 2

Lesson #7: People in social platforms not only want to feel “part of” events or phenomena, but social networks allow them to feel like they truly are part of a collective.

2. ZDNet’s 2011’s Top Ten Pirated TV Shows by Steven Vaughan-Nichols

3. Most viewed videos on YouTube

Ultimate Dog Teaser 75.8million views

4. Search Engine Watch’s Top 10 Most Significant Search & Social Marketing Stories of 2011 by Guillaume Bouchard 

#4. Facebook Becomes Biggest Site for Display Ads on Earth

5. Ecopreneurist’s top 10 green marketing campaigns by Jennifer Kaplan

#5. HSBC “No Small Change”: A highly successful campaign elevated HSBC’s environmental credentials and consolidated their environmental leadership position; it exceeded all expectations without TV or radio

6. Ad Age’s Top 10 Viral Advertising Campaigns of 2011

# 8. Google: “The Web Is What You Make of It” Agency: Google Creative Lab Launch date: May 2 Views: 21.2 million

Google’s Chrome browser is becoming its second-most successful product, behind Search. It passed Firefox and is closing in onMicrosoft‘s Internet Explorer. Google enlisted Lady Gaga, Johnny Cash (posthumously) and Justin Bieber, among others, in 11 creative executions. Some have been promoted to TV from YouTube.

7. Adweek’s Top Ten TV Commercials in 2011 by Tim Nudd

#2 CHIPOTLE • Back to the Start

8. Hubspot’s top ten marketing infographics for 2011

#3. Top Email Marketing Irritations

9. The Faster Times top ten marketing stories we’ll still be talking about in 2012 by Mat Zucker

#6. Twitter as customer service channel

10. Mashable’s top ten iPad apps by Christine Warren

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About Brand Media Strategy
This site is a resource for communications planners, brand marketers and media professionals. Brand Media Strategy [published by Advertising Age, Palgrave MacMillan] explains how brands today are employing advertising and media communication strategies to grow and build their brands. It explores the value of advertising in mass media; activation of digital media programs; and employing non-paid or non-traditional media vehicles. It's author is Antony Young, President of Water Cooler Group. A brand media communications company. http://www.watercoolergroup.biz

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