The Media World Does Not Have to Succumb to Free
December 21, 2010
Antony Young Tackles the Paid Content Talk at Monaco Media Forum
by Antony Young
Published: November 16, 2010 in Ad Age
James Murdoch, News Corp’s CEO of Europe and Asia, got a chuckle at last week’s Monaco Media Forum as he shared his thoughts on the paid content debate and wryly commented: “If you are going to monetize something, you probably should not give it away for free.”
We know that this has become the party line at News Corp., which took the brave step of installing a paywall last July for its two flagship British newspaper websites — The Times and The Sunday Times — to put its conviction to the test, and hopefully spark some imitation, which would help the paid content cause.